RTÉ’s Toy Show Appeal 2024: Revolut joins again for the third consecutive year to support children’s charities across Ireland.
RTÉ’s Toy Show Appeal 2024: Revolut joins again for the third consecutive year to support children’s charities across Ireland.
RTÉ’s Toy Show Appeal 2024: Revolut joins again for the third consecutive year to support children’s charities across Ireland. This cherished collaboration, therefore, allows The Late Late Toy Show viewers to donate directly through the Revolut app, making giving back during the festive season easy. Since its launch, the Toy Show Appeal has raised over €21 million, helping countless children and families in every corner of the island.
The 2024 campaign began in November alongside The Late Late Toy Show, a beloved tradition in Irish homes that draws millions of viewers annually. Last year’s appeal, powered by Revolut, raised an astounding €4 million for The Community Foundation Ireland. These funds were instrumental in providing critical resources for needy children, and this year’s appeal aims to exceed those achievements.
Revolut joins RTÉ’s Toy Show Appeal, which began in 2021 under extraordinary circumstances. That year, an outpouring of donations temporarily overwhelmed the app. In response, Revolut co-founder Vlad Yatsenko stepped up with a €100,000 personal donation and pledged to match all additional contributions up to €1 million. Irish viewers contributed €750,000 over the weekend, which Yatsenko matched fully, raising €3.3 million.
Since then, Revolut has fortified its Donations platform, ensuring a seamless experience for contributors. The app now guarantees that every donated cent goes directly to the charity without fees. “We’re honored to support Ireland’s largest annual fundraiser for children,” said Revolut co-founder Vlad Yatsenko. “Revolut provides a fast, secure, and efficient way for people to make a meaningful impact. We are thrilled to see how the Irish community rallies to help children and families in need.”
This year, donating is easier than ever. Revolut users can update their app, search for “Donations,” and select the RTÉ Toy Show Appeal to contribute any amount. Revolut also encourages users to share the appeal on social media to inspire others to give and amplify the initiative’s reach.
The Late Late Toy Show remains a cultural institution celebrated for its ability to unite communities. This show brings joy during the holiday season. With Revolut’s partnership, the Toy Show Appeal continues to make a profound difference.
It creates brighter futures for children across Ireland. As donations pour in, the collaboration between Revolut and RTÉ stands as a powerful example. It shows how technology and generosity can work together to drive change. This year, the Irish community’s enduring spirit of giving fuels the Toy Show Appeal’s most impactful chapter yet
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